Beauty purchases are increasingly going online in Singapore and the South East Asian region, as e-commerce players such as Lazada and Shopee increase their dominance over all things retail.
SINGAPORE — Last year saw the demise of more high-street brands here as traditional brick-and-mortar retailers struggle in the changing consumer climate. One major Singaporean retail casualty was Hong Kong beauty brand Sasa, which wasn’t able to keep pace in the hotly contested beauty market. As traditional retail models flatline, “smart,” “new retail” models are coming to the fore in the tech hub of Singapore.
Bokator athlete, MMA champion and actress, Tharoth Sam, is a fighter, a feminist and a proud Cambodian. After winning titles in the ring, she broke her way onto the big screen and has been growing her social media followers ever since.
The footwear company is betting on Chinese consumers’ preference for sustainability and ath-leisure, opening four stores across the country.
SHANGHAI— Allbirds opened its first China store in Shanghai last week, in tandem with its launch on Tmall and the unveiling of its dedicated Chinese web site. The direct-to-consumer footwear company is making a big play in China, taking a multichannel approach; investing heavily in retail space, and having a team of 25 employees in its Shanghai headquarters.