Beauty Goes Digital in Singapore

Beauty purchases are increasingly going online in Singapore and the South East Asian region, as e-commerce players such as Lazada and Shopee increase their dominance over all things retail.

SINGAPORE — Last year saw the demise of more high-street brands here as traditional brick-and-mortar retailers struggle in the changing consumer climate. One major Singaporean retail casualty was Hong Kong beauty brand Sasa, which wasn’t able to keep pace in the hotly contested beauty market. As traditional retail models flatline, “smart,” “new retail” models are coming to the fore in the tech hub of Singapore.

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