All posts by NyimaPratten

Galeries Lafayette’s Billion Euro China Plan

The department store operator has plans to operate 10 stores in China and reach 1 billion euros in the market by 2025.

Galeries Lafayette's Shanghai store.

SHANGHAI — Galeries Lafayette believes its China operations can become a 1 billion euro business and the French retailer aims to have 10 stores across the nation by 2025, including a new store here that soft opened Saturday and a Beijing unit.

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Why “Drop” Retail Is the Future of Luxury Sales in China

Once the hallmark of streetwear labels, luxury brands are starting to see the merits of product drops to fuel excitement in the country.

Why “Drop” Retail Is the Future of Luxury Sales in China
Dropping limited edition product lines to build hype around a brand is nothing new for streetwear labels around the world, but this sales model is now gaining traction with luxury brands in China. Louis Vuitton, Burberry, and Balenciaga are just some of the luxury brands employing the product drop retail model in the country. These brands have realised that by creating a sense of urgency and scarcity, through both online and offline product drops, it creates a buzz amongst tech savvy, millennial Chinese consumers and helps drive e-commerce sales in the country.

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China’s Gen Z Breathing New Life Into Domestic Apparel Manufacturers

As the local market slows, China’s apparel sector is buoyed by increasing Gen Z spending, extraordinary e-commerce sales, and new technology.

The techno-chillhout house at Chic Shanghai.

SHANGHAI — Young consumers are one of the fashion industry’s biggest sales drivers in China, and at the international, biannual fashion fair Chic Shanghai, this fact was not easily forgotten.

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We Caught Up with the Syrian Refugee Who Spent Seven Months Trapped in an Airport

Hassan Al-Kontar was granted asylum in Canada, but says he still feels like the loneliest man in the world.

 

Last August I wrote a story for VICE about the multiple marriage proposals Syrian refugee Hassan Al-Kontar received while trapped in the departure lounge of Kuala Lumpur International Airport Two.

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Journalism Portfolio