All posts by NyimaPratten

Why “Drop” Retail Is the Future of Luxury Sales in China

Once the hallmark of streetwear labels, luxury brands are starting to see the merits of product drops to fuel excitement in the country.

Why “Drop” Retail Is the Future of Luxury Sales in China
Dropping limited edition product lines to build hype around a brand is nothing new for streetwear labels around the world, but this sales model is now gaining traction with luxury brands in China. Louis Vuitton, Burberry, and Balenciaga are just some of the luxury brands employing the product drop retail model in the country. These brands have realised that by creating a sense of urgency and scarcity, through both online and offline product drops, it creates a buzz amongst tech savvy, millennial Chinese consumers and helps drive e-commerce sales in the country.

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China’s Gen Z Breathing New Life Into Domestic Apparel Manufacturers

As the local market slows, China’s apparel sector is buoyed by increasing Gen Z spending, extraordinary e-commerce sales, and new technology.

The techno-chillhout house at Chic Shanghai.

SHANGHAI — Young consumers are one of the fashion industry’s biggest sales drivers in China, and at the international, biannual fashion fair Chic Shanghai, this fact was not easily forgotten.

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We Caught Up with the Syrian Refugee Who Spent Seven Months Trapped in an Airport

Hassan Al-Kontar was granted asylum in Canada, but says he still feels like the loneliest man in the world.

 

Last August I wrote a story for VICE about the multiple marriage proposals Syrian refugee Hassan Al-Kontar received while trapped in the departure lounge of Kuala Lumpur International Airport Two.

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SpinExpo Talks ‘Green’ Issues, U.S.-China Trade War

Knitters, weavers, knitwear and yarn producers met domestic and international buyers at the 33rd session of SpinExpo Shanghai.

The trend area at SpinExpo, which saw increased visitor numbers from a year ago.

SHANGHAI  Spinners and weavers turned out in force at SpinExpo Shanghai, despite recent uncertainty surrounding a U.S.–China currency agreement, and wider trade war rhetoric. Closer to home, the Chinese government revealed last week it will strengthen efforts to prevent and control pollution and boost environmental protection, with the country intensifying efforts to reduce air, water and soil pollution. These laws follow the shuttering of some polluting textile manufacturers last year.

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Beauty Brands Benefit From Consumption Upgrade in China

Heads of top beauty and FMCG brands discussed the consumption upgrade in the country and new retail opportunities at the Tmall Beauty Summit 2019.

Tmall

SHANGHAI — Leaders of some of the top beauty and FMCG brands in Alibaba’s multifaceted ecosystem of platforms, stores, innovation labs and more met here Monday for the Tmall Beauty Summit 2019. The world’s second tallest building, the Shanghai Tower, played host to the event and epitomized the dizzying heights that the innovative online beauty sector has reached in China.

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